The Coca-Cola Company has an enviable and rich history since its foundation in 1886. The organization operates from its headquarters in Atlanta, Georgia, and it has successfully penetrated various markets, thus expanding its activities globally (The Coca-Cola Company). The company’s reputation can be linked to its famous soft drink Coca-Cola. The modest roots of Coca-Cola in Georgia have provided the driving force and values, adopted by the organization. Coca-Cola, like other renowned corporations, borrows heavily from the principles of its founder John Stith Pemberton who has produced a secret and well-guarded formula, used for the production of its world-known beverage. Sound management principles and practices can be cited for Coca-Cola’s business model that has propelled the firm to success globally, which is expressed in its vision, mission, and values.
Coca-Cola has adopted the franchise framework as the means of ensuring that it remains focused on production activities. At the same time, its distribution system has been decentralized to ease access to various markets (Butler and Tischler 4). The company works collaboratively with bottlers spread across different regions of the world. Coca-Cola is focused on the controlled production of the syrup concentrate in order to minimize the cases of imitations and the loss of its trade secret that has been guarded for over a century. Bottlers are assigned and they hold exclusive rights for the distribution of Coca-Cola products according to the guidelines and regulations of the corporation. The brand has undergone a continuous evolution with various advertisement campaigns that have increased its reputation globally (Bodden 24). The company’s leadership includes James Quincy, its CEO and president, and Muhtar Kent, the chairperson, who serve to preserve Coca-Cola’s position as a global leader in the production of soft drinks.
Coca-Cola identifies its mission as being the starting point for its roadmap that is characterized by resilience and endurance. At the same time, the mission statement defines and provides the declaration of the company’s purpose. Coca-Cola uses its mission as the guiding standard for the measurement of its decisions and actions. The mission is premised on three principles with the first being “To refresh the world” (Bodden 27), which can be linked to the wide array of soft drinks, served across the globe. The second aspect of the mission concerns the need to inspire “moments of optimism and happiness” (The Coca-Cola Company) in its customers. Therefore, the company realizes the need for exceeding the customers’ expectations when they want to quench their thirst customers and ensuring that they have memorable experiences. The final component of the mission concerns its commitment to “create value and make a difference” (The Coca-Cola Company), which points to the desire of fulfilling the wishes of its consumers. Thus, the company’s mission statement is structured under the three pillars that offer an insight into its roadmap and emphasis on customer satisfaction.
The company’s vision builds on its mission and offers the framework, used for the achievement of its roadmap. Coca-Cola places great significance on the vision that guides various businesses processes and establishes accomplishment milestones, which propels quality and sustainable growth. The vision is designed to reflect Coca-Cola’s commitment to people, partners, productivity, profit, planet, and portfolio (The Coca-Cola Company). For example, the people aspect reinforces the need for creating the best working environment that offers inspiration to its employees. At the same time, profit and productivity offer the anchors to the company’s responsibility to its shareholders through the implementation of lean and efficient practices.
Coca-Cola is proud of the winning culture that has guided its operations since the late 1880s. The company’s values stimulate the nature of its actions and establish its responsibilities towards its stakeholders (The Coca-Cola Company). Its leadership offers encouragement and promotes such values as integrity, collaboration, accountability, diversity, quality, and passion.
Coca-Cola represents a model organization whose success has been premised and captured by using its vision, mission, and values that guide its global operations. The company has cemented its position as a leader on the international market of soft drinks with a coordinated and organized distribution network. The company works collaboratively with franchisors spread across different regions, and they operate while adhering to its mission, values, and vision.
About the author: Jane Barnaby is a master in Literature at Maryland University. She is currently working as one of the best writers at the site that is called https://exclusive-paper.net/ She also studies male psychology.
- Coca-Cola Company by janebarnaby6/7/2021 14:46Tue Jul 6 14:46:25 2021view thread